Analytics & Tracking
Analytics & Tracking
You can't improve what you don't measure. We set up accurate tracking for every visit and conversion, and turn the data into clear dashboards that show where every sale came from.
- Google Analytics 4
- Google Tag Manager
- Meta Pixel
- Conversions API
- Looker Studio
Wrong numbers mean wrong decisions.
Many stores make ad decisions on incomplete or duplicated data. Inaccurate tracking makes the platforms learn from the wrong audience, and hides the channel that really brings in your profit.
What you get
Everything included
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01
GA4 setup
Google Analytics 4 configured with the events and conversions that matter to your store.
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02
Ad pixels
Meta, TikTok, Snapchat and Google pixels with accurate purchase events.
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03
Server-side tracking
Less data lost to browser restrictions and ad blockers.
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04
Reporting dashboards
One dashboard that brings sales, ads and traffic together in plain language.
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05
Sales attribution
Knowing which channel and campaign brought in every sale.
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06
Data audit
Finding and fixing duplication and gaps in your current data.
Process
How we work with you
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Tracking audit
We check what's being measured now, and what's missing or duplicated.
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Measurement plan
We define the events, conversions and metrics that matter to your decisions.
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Setup
We configure analytics, pixels and server-side tracking, and test them.
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Reporting
Clear dashboards and regular reports to base decisions on.
FAQ
Questions about Analytics & Tracking
Why do ad platform numbers differ from my store's?
Each platform attributes sales its own way, and browsers block some data. We set up tracking to narrow the gap and show you which number to rely on.
What is server-side tracking?
Sending conversion data from your store's server straight to the platforms, instead of relying on the browser alone, so more complete data arrives.
Do I need a dashboard if I already have platform reports?
Each platform sees part of the picture. A single dashboard brings them together and compares them with your actual sales.
Start now
Ready to go deeper?
A consultation where we understand your store and its numbers before suggesting anything — then tell you honestly where the growth is.